FOOD COMPOSITION GUIDE FOR HEALTHY EATING
An 8 week strategic design course at Advanced Product Design, Umeå Institute of Design.
In collaboration with Philips Healthcare 2009.
Concept video
This concept video was made for the presentation to show the concept idea and the design in a more interesting way.
Brand analysis
The learning objectives for this project was to try strategic design tools as a method to search for design opportunities. First we looked into the Philips brand.
Philips attributes:
#High quality-production/materials, smart solutions.
#A human-focused, multi-disciplinary and research-based design.
#Rich interaction, light & sound, minimalistic.
#
Trustful, known, embedded.
Position map
Using a position map to get an overview of the Philips products by looking into their attributes.
Research of current health trends & extremes
In today’s media exposed society, food is in complex relation to our emotional an physiological health. How could you place an intelligent Philips product in this area, that facilitate both physical and emotional aspects?
Participatory observations & interviews
Interviews with people about their relation to food gave insights in their everyday situations, dealing with food.
Trough participatory observations (cooking, eating & shopping) we tried to break down the problems in discussions and brainstorms.
Persona
This method was used to sum up the user insights presented through a fictive stereotype person with food "issues".
A social-cultural effect
Today, social-cultural influence play a decisive role in our relation to food.
Constant exposure of slim female ideal followed by numerous diet recommendations, makes it difficult for individuals to emotionally and physically control their eating.
The actions and reactions on this constant exposure can lead to a
damaged relation to food or in even an eating disorder.
Can you change your
relation to food?
The focus in the ideation phase was to search of a solution to facilitate the understanding of food and health. The product’s main function would be to build a healthy & long lasting food relation.
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